Cross Communications and Culture
FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS - AND VICE VERSA
When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the 'Marketing Communication Concept' and to find financing for the...
Market Your Book on Manhattan's Museum Mile
We tend to think of books in museum shops as only art books and monographs. A visit to Manhattan’s Miracle Mile on Fifth Avenue between 82nd and 105th Streets proves otherwise. www.ny.com/museums/mile.html. The charming museum shop at el Museo...
Offline Promotion: Undervalued Opportunity
When it goes about Website promotion, people usually think about such things as search engine optimization (also known as SEO), different pay-per-click advertising opportunities (such as Google AdWords and Overture), incoming links campaigns, and...
So you've done the hard work and got your sales leads - why does it all go wrong from here?
Managing sales leads to deliver results
So you've done the hard work and got a stream of qualified sales
leads - why does it all go wrong from here?
After much gnashing of teeth and hours spent justifying the
investment and calculating...
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a...
Exhibition Product Demonstartion Tips
Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly.
What are the main benefits of your product. What problem will it solve for your clients? Once you have established this how can you demonstrate this feature in 3 minutes or less? Come up with a few ideas then test them. Which works best? What will impress the customer the most but also be easily repeatable with the minimum chance of it going wrong.
You must have seen product demonstrations go wrong. It can happen but the best way to avoid it is keep the demonstration simple and test it over and over again before the show.
Once you’re at the show
run through the demonstration again before visitors start to turn up. Also consider having a back up product, just in case!
The best demonstrations are appealing visually, simple and often hands on. Giving the prospect the chance to try the product themselves can be the deal clincher.
Problems can happen so have a contingency plan rather than struggling on. Planning Prevents Poor Performance!