Creating a Show Stand for Your Small Business
Taking space at an exhibition or show could not be simpler. Decide how much floor area you want (or can afford), create a stand and staff it. Then sit back and watch the leads and sales flood in. It sounds easy, doesn’t it?
Of course, there is...
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate...
Cross Communications and Culture
FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS - AND VICE VERSA
When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the 'Marketing Communication Concept' and to find financing for the...
Six Marketing Tips for Trade Show Success
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.
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Tantalizing Headlines: Do's and Don'ts
Put yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet: New Slaves in America HP...
Exhibition Product Demonstartion Tips
Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly.
What are the main benefits of your product. What problem will it solve for your clients? Once you have established this how can you demonstrate this feature in 3 minutes or less? Come up with a few ideas then test them. Which works best? What will impress the customer the most but also be easily repeatable with the minimum chance of it going wrong.
You must have seen product demonstrations go wrong. It can happen but the best way to avoid it is keep the demonstration simple and test it over and over again before the show.
Once you’re at the show
run through the demonstration again before visitors start to turn up. Also consider having a back up product, just in case!
The best demonstrations are appealing visually, simple and often hands on. Giving the prospect the chance to try the product themselves can be the deal clincher.
Problems can happen so have a contingency plan rather than struggling on. Planning Prevents Poor Performance!