Billboards on Wheels
Billboards make good marketing materials. Have you ever seen
these trucks or cars on the road with this seemingly colorful,
catchy and oftentimes loud advertisements printed on their
sides? I'm sure you have. This kind of advertising is...
Five Marketing Nightmares and How to Prevent Them
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.
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Trade Show Marketing - Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud...
Trade Show Videos need to be Planned
At a recent Austech 2005 Expo, it was noticeable that many of the 500 manufacturers who were selling machines, equipment and systems had pre-planned their exhibition marketing.
Around 40% of the exhibitors had a trade show video running. It...
Using the Media Effectively
Using the Media Effectively
by Susan Friedmann
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand...
Exhibition Product Demonstartion Tips
Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly.
What are the main benefits of your product. What problem will it solve for your clients? Once you have established this how can you demonstrate this feature in 3 minutes or less? Come up with a few ideas then test them. Which works best? What will impress the customer the most but also be easily repeatable with the minimum chance of it going wrong.
You must have seen product demonstrations go wrong. It can happen but the best way to avoid it is keep the demonstration simple and test it over and over again before the show.
Once you’re at the show
run through the demonstration again before visitors start to turn up. Also consider having a back up product, just in case!
The best demonstrations are appealing visually, simple and often hands on. Giving the prospect the chance to try the product themselves can be the deal clincher.
Problems can happen so have a contingency plan rather than struggling on. Planning Prevents Poor Performance!